| Vision | ||
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To be the number ONE Portfolio Managers Discretionary Account based Merchant Bank in Bangladesh | |
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To be the leading corporate advisory and investors Advisory Merchant Bank in Bangladesh | |
| Mission | ||
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To be the leading Private sector Merchant Bank delivering quality service through innovative research and effectve human resource management in a modern and progressive organizational culture of meritocracy | |
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To maintaining ethical and professional standards, while providing enhanced value to all our stakeholders and contributing to the society |
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To be the most transparent organization where all the performance is made visible thus ensuring accountability | |
| Values | ||
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To be the most RELIABLE, ETHICAL and SKILLED Merchant Bank in Bangladesh where INVESTORs money is safe and secure through skillful Discretionary Account management. |
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| Objective | ||
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To achieve sustained growth and profitability in all areas of business operation | |
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To build and sustain a high performance culture with a continuous focus on performance improvement | |
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To develop a customer service oriented culture with special emphasis on customer care and convenience | |
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To build an enabling environment where employees are motivated to contribute to their fullest potential | |
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To effectively manage and mitigate all kinds of risks inherent in the Merchant Banking Business | |
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To maximize use of technology to ensure cost effective operations, efficient management information system, enhanced delivery capability and high service standard | |
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To manage the portfolio of business to achieve strong and sustainable shareholder return and to continuously build shareholders value | |
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To explore new avenues for growth and profitability | |